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ROBIN is a Software Platform for Automating Deployment, Scaling and Life Cycle Management of Enterprise Applications on Kubernetes Vision

ROBIN solves the fundamental challenges of running big data and databases in Kubernetes and enables the automation of an agile, and  flexible infrastructure for Enterprise Applications.

As the only purpose-built Kubernetes-based solution, ROBIN platform offers the entire application lifecycle management embedded natively into the compute, storage, and network infrastructure stack for any application anywhere – on premises and on the public cloud.

ROBIN users can do self-service deployment and automation of lifecycle operations for stateless and stateful applications with the Enterprise. With solutions for big datadatabasesindexing and search, financial services and telco, users can share entire experiments among team members, quickly do what-if trials, scale resources including GPU and IOPs, and migrate as well as recreate entire application environments across data centers and clouds.

ROBIN platform offers a self-service app-store experience that simplifies deployment and lifecycle management with 1-click functions that shorten DevOps and IT tasks from hours and weeks to minutes. It makes applications truly agnostic of infrastructure choices and enables them to share resources and data with predictable performance, leading to significant cost savings.

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Jef Graham

Chief Executive Officer

Jef Graham is a strong operational executive with decades of global experience in the computer networking industry in hardware, software and services. He has spent over 20 years as a CEO/EVP in large public companies and private start-ups. He has an extensive background in global product development of software & hardware networking and possesses outstanding global go-to-market experience in the Enterprise market. He has created and driven new business initiatives in mobile, wireless, cable & cloud. Jef knows the Silicon Valley Venture Community very well and has raised over $200m and created exits in excess of $800m. Jef has managed several global business acquisitions, integrations and divestitures. He is well known in Silicon Valley as an energetic, inspirational leader with creative visionary skills who drives operations to makes thing happen at a fast pace. He has a reputation for achieving outstanding business results with highly motivated, process driven teams.

From 2016 to 2018, Jef served as CEO of Console Connect, a provider of global direct cloud connectivity solutions. Console was acquired by PCCW at the end of 2017. From 2006 to 2015, Jef served as the CEO of RGB Networks, a provider of video and bandwidth management products. RGB was acquired by Imagine Communications in 2015. In 2005, Jef served as an EVP at Juniper Networks, a provider of IP networking and security products, after they acquired Peribit Networks. From 2001 to 2005, Jef served as the CEO of Peribit Networks, a provider of wide area network optimization appliances. From 1995 to 2000, Jef served as the SVP of the Commercial and Consumer Business Unit for 3Com Corporation, where he managed all networking product development. From 1993 to 1995, he served as the CEO of Trident Systems, a document management systems integrator, which was acquired in 1995. Jef also worked for Hewlett-Packard Company for 15 years, including ten years in Sales and Marketing around the world and 5 years as General Manager of a hardware and a software division.

From 2005 to present, Jef has served on the Board of Directors of NetGear, a public consumer connectivity company in Silicon Valley.

Jef holds an Honors Degree in Business Studies from Sheffield Hallam University in the United Kingdom. He is a dual citizen of the United States and the United Kingdom and he speaks English, German and French.

Partha Seetala

Founder and Chief Technology Officer

Partha Seetala is the Founder and Chief Technology Officer at With more than 20 years of technology and product vision and expertise, he has taken multiple fully-featured products from concept to market. He has conceived, designed and built products in Scale-out distributed storage, File Systems, Networking, Distributed Systems, Big Data, and Information Analytics and Containers/Kubernetes space.

Previously he was a Distinguished Engineer at Symantec’s information and storage management business, known as Veritas. In that capacity, he conceived, architected and led engineering teams to take multiple products from concept to market. He was also an adviser on multimillion-dollar product lines including NetBackup, Cluster File System, Veritas Cluster Server, and Information Fabric. He holds a master’s degree in Computer Science and Engineering from the University of Minnesota.

Paul Zeiter

Chief Revenue Officer

Paul Zeiter leads Robin as the Chief Revenue Officer (CRO). He ls responsible for Robin’s revenue, customer acquisition and growth initiatives. A 30-year industry veteran who is passionate about building and scaling winning sales organizations, Paul is committed to delivering positive customer experiences globally. He is also passionate about building strong channels to drive scale.

Paul brings a broad range of experience to his role at Robin, that ranges from leading sales for major infrastructure players to ramping startups from a few up to thousands of customers. Prior to joining Robin, Paul was Chief Revenue Officer for Boston-based BondLink, an enterprise level financial services and investment platform. Before that, Paul was the President of Zerto, VP of Sales, Infrastructure Software Group at EMC and VP of Worldwide sales for Kashya. He holds a B.A. degree in Business Economics from UC Santa Barbara.

Simone Sassoli

Chief Customer Officer

Simone Sassoli leads the Customer Success organization at He is responsible for go-to-market and support activities that help customers solve fundamental deployment challenges for Big Data, Databases, Search and Indexing, and AI/ML applications.

As a senior executive with over 20 years of experience in general management, sales and marketing, engineering, operations and customer support, Sassoli has a proven track record in the delivery of complex software solutions. He has built global high performance teams focused on customer success for Telco, Cable, Media & Entertainment and enterprise video markets worldwide.

Sassoli has joined from Cisco where he led the global product strategy and management efforts for the Cisco SPVSS business unit. His responsibilities included service delivery and cloud platform engineering teams for SaaS and managed video services. Prior to Cisco, he was an executive at RGB Networks responsible for Strategy and Product Management, leading the company to a transformation from hardware to software solutions and cloud SaaS offerings. While at SeaChange International, he held a variety of management positions over a span of 11 years, culminating with the role of Vice President, In-Home Products. Prior to SeaChange, Sassoli spent five years at General Instrument where he served as a lead project engineer and product line and marketing manager.

Sassoli holds a B.S. degree in Electrical Engineering from Drexel University and an Executive Master in Management of Technology from the Wharton School at the University of Pennsylvania.

Brad Mandell

Vice President Sales Western Region

Brad brings more than 25+ years of sales management experience to his new position as VP of Sales West at Prior to joining Robin Brad was Chief Revenue Officer at Console Connect, a SaaS Carrier interconnect solution provider.  Brad was COO at Yagna Iq, a leader in sales acceleration SaaS solutions. At MapR Technologies, a leader in Big Data Hadoop, as VP of Worldwide Field Operations he built the initial sales team and helped take the company from untested startup to an acknowledged market leader. Brad has also worked at Cisco as the Global Director for Security, focusing on business transformation and new security company acquisitions. At Peribit Brad was VP of Sales for the Americas and Japan until the company’s acquisition by Juniper, where Brad, as part of the acquisition, was responsible for leading the emerging technology sales team, a critical element of our growth plan.    

Brad holds a BSC in Finance and Management from the University of Santa Clara, as well as certificates from the Executive Leadership programs at Harvard and Wharton.

Donald Wales

Vice President Enterprise Sales

Donald Wales, Vice President of Enterprise Sales, brings over 20 years of experience leading global sales organizations for start-up/early stage and established technology and services companies. He has expertise in business vertical expansion, key account management and developing structured sales and channel methodologies to build and scale business.

Before joining Robin, as Global VP of Cloud Sales at Zerto, Donald built a team of Global professionals spanning the Americas, EMEA and Asia. Under Donald’s leadership the team was able to establish Zerto inside Tier 1 Cloud Service Providers, servicing customers in over 40 countries, while significantly increasing the Recurring Revenue business model.

Don has also led sales teams and account management for EMC Corporation, VERITAS, IBM, KPMG, Vyatta, Aerohive Networks, and Storage Tek.

Mehran Hadipour

Vice President of Business Development and Tech Alliances

Mehran leads alliances at Robin and is responsible for Robin’s industry Partnerships and Alliance strategy. A respected industry veteran, who is passionate about driving business success through alliances and win-win partnerships, Mehran brings to the table years of experience in executing and driving change at major infrastructure and Enterprise software players such as EMC and IBM as well as at several Silicon Valley-based startups and high technology firms.

Prior to joining Robin, Mehran was Director of Global Business Development at Boston-based Zerto Inc, an enterprise level IT Resiliency Platform. Before that, Mehran was Director of Sales at EMC and Director of Business Development at Kashya. He holds an MSCE degree from Syracuse University and an MBA.

Don Listwin

Board Member

Don Listwin is chairman of Calix, a provider of innovative access systems, and of Teradici, a leader in the creation of virtual workspaces. He previously served as an executive vice president at Cisco Systems, where he spent 10 years. Listwin’s career also includes serving as CEO of Sana Security and CEO of Openwave. He has served as board member and adviser to numerous companies, and presently serves on the boards of D-Wave Systems, PLUMgrid and Violin Memory, and is an adviser to the Canadian development bank BDC and to cyber security company Bugcrowd. In 2004 he founded the Canary Foundation, dedicated to the early detection of cancer, and he is also a consulting professor at the Stanford University School of Medicine.

Jon Cholak

Board Member

Jon Cholak is an investment director on the venture investment team at USAA; with over $300M in committed capital, the team manages direct investments in Software, Security, IoT, Consumer, Fintech and Insuretech companies. Jon represents USAA on the board of directors of Robin Systems, Roostify, CafeX Communications, Context360 and serves on the advisory board of PrecisionHawk. Previously, Jon represented USAA on the boards of Saffron Technology (acquired by Intel) and Automatic Labs (acquired by SiriusXM). Other portfolio companies include: Cognitive Scale, Coinbase, Prosper Marketplace, MX, Personal Capital, Narrative Science, Snapsheet, RepairPal,,, MindMeld, Roost, Flo Technologies and

Prior to joining USAA, Jon worked for Intel Corporation and Deloitte Consulting, LLP. While at Intel, Jon managed a portfolio of early-stage internal ventures designed to provide non-core organic revenue growth. During his tenure at Deloitte Consulting, Jon worked with numerous private and public sector clients concentrating on strategic management, process reengineering, and systems modernization and integration.

Jon holds a Bachelor of Science in Information Systems and International Business from New York University, an MBA from The University of Texas at Austin.

Rajeev Madhavan


Rajeev Madhavan is a serial entrepreneur and investor. He is perhaps best known as the founder of software company Magma Design Automation, where he served as chairman and chief executive officer from its founding in 1997 through its acquisition by Synopsys in 2012. He also co-founded software companies LogicVision (acquired by Mentor Graphics) and Ambit Design Systems (acquired by Cadence Design Systems). Red Herring magazine named Madhavan to its “Top Innovators” list in 2002. Madhavan makes angel and venture investments in start-up companies competing in a range of industries, including data science and machine learning, mobile technology and social media.

Steve Schlenker

Board Member

Steve Schlenker co-founded DN Capital in June 2000 and is currently Managing Partner based in the Sand Hill Road office, running DN Capital’s US operations. Schlenker began his career in venture capital and private equity in 1990. His investment experience has been in software and software related businesses. His sectors of focus include enterprise software, and to a lesser extent business on-line marketplaces and consumer mobile services. Among his select investments are Apsalar, ClusterHQ, Datanomic (acquired by Oracle), Endeca (acquired by Oracle), Familybuilder (acquired by Intelius), Geckoboard, Lagan/Kana (acquired by Verint), Ombud, Peak, Shiphawk, Recarga, and Robin Systems.

Ben Verghese

As vice president of Engineering, Ben leads the team that delivers Illumio’s products. Prior to Illumio, Ben was vice president of Engineering and chief management architect at VMware. During his 13-year tenure at VMware, he was part of the ESX Server product founding team, led and delivered the VirtualCenter product from its inception, and led a number of the company’s strategic engineering initiatives.

In his career, Ben has spanned product development and research in networking, operating systems, and computer architecture at HP, Apollo Computers, DEC Research, and Compaq. Ben has a BS from IIT Madras, an MS from Cornell University, and a PhD in Computer Science from Stanford University.

Fred van den Bosch

Fred van den Bosch is a Special Partner of TAC. He brings a wealth of experience in the enterprise software and cloud computing industry. Fred is a Board Member of Neebula and Varonis. He was previously Chief Executive Officer and Board Member of Librato, Inc. a company providing cloud management “Software as a Service”. During his 14 year career at VERITAS Software (later acquired by Symantec Corporation), Fred played a key role in the company’s growth.

Manoj Leelanivas

Manoj Leelanivas is the Chief Executive Officer of Cyphort, driving the company’s strategy and operations. Prior to Cyphort, Manoj was a 14-year veteran at Juniper Networks where he most recently served as the Executive Vice President of Worldwide Sales for Advanced Technologies. Prior to that, he served as the Executive Vice President and General Manager of the Software Business Group and as the Senior Vice President and General Manager of the Edge Routing Business Unit. Prior to joining Juniper Networks, Manoj was at Cisco Systems for seven years, where he pioneered various innovations in routing and VoIP technologies.

Manoj holds more than 10 patents for his work at Cisco and at Juniper. He earned a master’s degree in computer science from the University of Kentucky, Lexington, and has completed the Stanford Executive Program at the Stanford Graduate School of Business.

Steve Papa

Steve Papa is an entrepreneur and a visionary.

Papa founded Endeca in 1999 and served as CEO through the company’s $1.1 billion acquisition by Oracle in 2011. Under Papa’s leadership, Endeca achieved $750 million in cumulative worldwide revenue and pioneered Guided Navigation, one of the leading search innovations of the decade and now an industry standard. Prior to founding Endeca, Papa was part of the original Akamai team and an early member of the Inktomi team. Papa is a Board Partner at Andreessen Horowitz.

Premal Buch

Premal Buch joined Robin in 2015 from Altera, where he was responsible for all its FPGA design tools. Under his leadership, Altera overhauled its RTL implementation tools, introduced the first OpenCL compiler in the industry for FPGA-based hardware acceleration, its first ARM- based embedded developer tool suite, and created Altera Virtualization Lab to enable FPGA-as- a-Service for cloud and data center environments.

Buch started his career at Electronic Design Automation software provider Magma Design Automation, where he ultimately served as General Manager of the Design Implementation Business Unit. That group drove two thirds of the company’s revenue and Buch had worldwide responsibility for engineering, marketing and support. He was part of Magma’s startup team, joining at its inception in 1997 and working on everything from coding to benchmarking to customer pitches as Magma built the first RTL-to-GDSII design flow in EDA. He grew with the company as this product line fueled Magma’s IPO in 2001 and led to Magma becoming the fourth biggest EDA company in the world. Buch stayed with Magma through its acquisition by Synopsys in 2012.

Buch has an MS and a Ph.D. from the University of California, Berkeley, and a BE from BITS Pilani.